Safety MUST become a value rather than a priority. The great Steve Jobs explains that product selling (i.e., we are selling safety!) is about defining the organization’s values. He makes an excellent point that safety pros should keep in mind when trying to influence management commitment and culture around the safety effort.
When he is talking about selling and promoting an Apple product, just insert safety into your thinking, and we can see the point he is trying to make in how we INFLUENCE PEOPLE TO BELIEVE in THEIR SAFETY.
