RSA Animate – Drive: The surprising truth about what motivates us
Of course I am posting this with the slant to “safety incentives”, but this video DESTROYS the concept of incentives with the review of some very valid and significant studies. THIS IS A MUST SEE for anyone that already has or is considering starting a “safety incentive” program. When he begins to talk about “motivations” to do things for free… think about the safety profession ALWAYS delivering its message through social media even though we receive NOTHING in return.